Alwyn Van Niekerk » Web 2.0 http://www.alwynvanniekerk.com Tue, 26 Jan 2010 19:44:16 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 First Signs of Enterprises Embracing Web 2.0 Technologies http://www.alwynvanniekerk.com/2007/first-signs-of-enterprises-embracing-web-20-technologies/ http://www.alwynvanniekerk.com/2007/first-signs-of-enterprises-embracing-web-20-technologies/#comments Tue, 08 May 2007 05:26:54 +0000 admin http://www.alwynvanniekerk.com/?p=16 New media aficionado Vincent had a very succinct post recently on his blog providing guidelines for online media companies to go about embracing Web 2.0 technologies, specifically highlighting an important consideration to make when hosting content:

Be selective in choosing which parts of your platform to piggy-back on other services.

It seems as if enterprise companies are already embracing this idea on their websites. Take a look at Discovery’s website, specifically where they run a new promotion for a partner deal with Nandos. The tv advertisement they provide is hosted by youtube.com.

Clearly this marks a shift in classic thinking when managing content on corporate websites, which would typically have been hosted in-house. It would be interesting to see the further adoption of more social aspects of the 2.0 phenomenon on corporate sites, creating a bigger sense of community among their users and customers…

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